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Starting an online business might appear like a daunting endeavor but it doesn’t have to be. Your venture can be successful if you choose the right niche, have the best product or service, and use clever marketing techniques. But it takes a lot of hard work and dedication to see results.

The digital landscape has given rise to many types of online businesses, and e-commerce is among the most popular. With lower overhead costs than brick-and mortar stores and the potential to expand to customers across the globe online, it is a viable option for entrepreneurs with the drive and grit to make it huge.

Online-only businesses can take a variety of types, including business-to -business (B2B) and business-to-consumer (B2C). Whatever the business’s industry or the focus of the company it is crucial to know what makes your online business unique to position yourself as an authority in your field.

Sophie Woodard started her online business Finch Goods to share her passion for food with the world, and also to earn a little extra money. After launching her online Shopify store, she witnessed rapid growth as more and more consumers discovered her range of foods that are allergen-free. Her advice for success in e-commerce is to design a fantastic product and then nurture an email list.

These online entrepreneurs’ success shows that a solid foundation in your business can lead you to long-term prosperity. These business success stories can encourage you to begin your own business or to improve your capabilities.

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