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Online media and online business are essential to the current world. The digital platform allows unique interactions with consumers and brand recognition to attract customers to your service or product. It also gives you the ability to drive traffic through social media, search engines and other websites, resulting in increased revenue opportunities.

Digital media companies are those that create and distribute, create, or exploit digital content in different forms and on a wide variety of platforms. Examples of this include video, blogs, podcasts and e-commerce websites. Some of these companies have a subscription model similar to the traditional newspaper and magazine models, in which users pay a cost to have access to all content throughout the month.

Digital media provides new revenue streams that were never available before. It’s important for a media company to understand these new options and how they can be utilized to their advantage.

Owned media, paid media and earned media are the three major categories in digital media. Owned media refers to content that your company controls and owns, including your website, blog and social media channels. The more owned media an organization has, the better visibility it will get on search engine results pages. This is why it is crucial to optimize all your owned media to be SEO-friendly, to ensure that search engines can locate and rank it. Paid media may include things like PPC or social ads, as well as the retargeting. Earned media is content that is shared by your customers, which can help to build your brand. Examples include recommendations on social media and electronic-WOM.

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